Reporting Period
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01
Brand Visibility
Search Console
| Query |
Clicks |
WoW |
Impressions |
Avg. Position |
CTR |
02
Top Queries
All Sources
| Query |
Clicks |
WoW |
Impressions |
Position |
Type |
03
Phantom Traffic
— queries that rank but lose the click
Lost Opportunity
04
Traffic & Revenue
GA4
| Metric |
This Week |
Previous |
WoW |
05
Conversion Funnel
Shopify Events
06
Traffic Channels
GA4 Acquisition
07
Opportunities
Recommended Actions
Side-by-Side Comparison
A direct look across two reporting periods.
01
Revenue & Orders
Weekly
W4 Dip
AOV fell 29% to ₹1,286 with only 8 orders, the period low
W9 Record
Best revenue week: ₹51,409 with AOV of ₹2,856
02
Cart-to-Checkout Leak
— the buried headline
Conversion
03
Brand vs Non-Brand
— the SEO maturity signal
Click Mix
04
Traffic
Sessions & Users
05
Channel Mix
— percentage share over time
Sessions by Source
06
Week-by-Week Summary
All Metrics
| Week |
Sessions |
Users |
Revenue |
Orders |
AOV |
Cart→Checkout |